Hubbl is a few things. Hubbl is the Foxtel subsidiary previously known as Streamotion that developed the Binge and Kayo apps, and the upcoming Lifestyle app. But Hubbl is also the hardware on offer, Hubbl (the streaming box) and Hubbl Glass (the smart TV.)
Hubbl is also the platform the hardware gives you access to. It's a unique operating system that aims to deliver a unified streaming experience, where you can subscribe and cancel services all through one user interface, and get discounts for subscribing to multiple streaming services. At the time of writing, the only services available for a "Stack & Save" discount are Hubbl's own apps; Binge, Kayo, Flash, Lifestyle; and Netflix. And Disney Plus is the only service outside of those five that you can bill to the app (rather than signing up seperately.)
The user experience isn't too far removed from what you'd typically expect from a smart TV these days. Your homescreen shows an aggregated continue watching section that spans your various streaming services, and your recommendations and search will feed from every compatible app. Hubbl Glass also comes with an in-built soundbar with Dolby Atmos surround sound.
The product is almost a carbon copy of the Sky Glass offer in the UK with a few key differences. Sky offers its Glass TV on a payment plan. Giving you the option to pay off a decent smart TV in monthly instalments over 24 or 48 months. At launch, Hubbl is only available to purchase outright, though we have been informed by Hubbl representatives that a similar payment plan may be on the roadmap.