The cost of subscribing and sticking with Kayo Sports is going up. Again.
Another Australian streaming service just raised its prices
Kayo Sports subscribers are facing their second price hike in the last twelve months.
As of the 1st of February, the cost of a standard Kayo Sports subscription is set to rise from $27.50 per month to $30 per month. The monthly cost of the budget-friendly Kayo One and Kayo Premium are remaining where they are at $25 per month and $35 per month, respectively.
New customers will be slugged with the higher subscription cost from the start of February, but customers who are subscribed via Apple's billing system won't see the new rate kick in until the 3rd of March, 2023.
As mentioned, this latest price rise follows on from a similar one back in April 2022. What's more, Kayo is far from the only streaming service to get more expensive in recent times. Over the past year, Stan, Disney+ and Binge have all increased their prices.
According to the Kayo website, this latest move "reflects ongoing investment in content for Kayo to deliver two concurrent streams of the biggest local sports like the AFL and NRL and the best from around the world including Formula 1, Cricket, NBA, Golf and more."
In addition, the sports-centric streamer said that it is investing significantly in both its streaming product and technology. That said, this might not be the last such increase on the horizon.
For a sense of how Kayo pricing now sits following this price hike, check out the table below.