It's official: Boost Mobile is getting into the broadband game.
The Telstra-aligned MVNO said that it plans to launch its new Boost Broadband brand "soon" but stopped short of putting a date on its first-ever expansions outside the mobile market. That said, it did confirm a few details about what its initial internet offering will look like.
According to Boost, the plan is to offer a mix of both traditional NBN and NBN+ fibre plans. On top of special offers aimed at new Boost customers, there will be benefits for existing ones who want to keep their mobile and internet plans under the same roof. Those in either camp will be able to manage their service through the new My Boost Connect app.
Boost founder Peter Adderton framed the move as a major moment in the history of the brand.
"As we close in on one million Australian prepaid mobile customers who trust us with their mobile communications, it only makes sense to also help them in their home,” he said.
When it comes to mobile plans, Boost's biggest selling point is its access to the Telstra network. This time around, it's working with BTB Australia to bring its internet plans to the market. Given that this particular reseller deals in Optus NBN, it's probably a safe bet that this is what will be powering Boost's new broadband offering.
Although Adderton had plenty of kind words for BTB, he had just as much to say about the state of Australia's internet landscape.
“The NBN market is flooded with brands who have delivered a poor consumer experience and questionable value such that the ACCC recently urged Australian households to shop around for their NBN broadband plans and check for any offers that represent better value for them."
"It’s time now for us to shake things up like we have done in prepaid," he said.
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