Apple announces new purple colour for the iPhone 12 and iPhone 12 Mini

Mmm, purple.

By Georgia Dixon

Apr 22, 2021

1 min read

With all the rumours swirling around in the leadup to Apple's April event, not one seemed to indicate any iPhone announcements (except for maybe iOS 14.5). After all, the device is now halfway through its update cycle (to the date, in fact), so when they unveiled a new colour for the iPhone 12 and 12 Mini, we were understandably a little perplexed. Or should I say purplexed? (I'm so sorry).

Terrible pun aside, the new shade appears to be similar to that of the purple iPhone 11, with a chic lavender finish joining the already existing colour lineup of black, white, blue, green and red. The iPhone 12 Pro and Pro Max, on the other hand, come in a more professional-looking graphite, gold, silver or navy blue finish.

Under the hood, it's still the same as every other iPhone 12, albeit with one slight difference - it will launch with iOS 14.5. Of course, this isn't a huge selling point, since the update will roll out to most iPhone users on April 26. Really, the only reason to buy the purple iPhone 12 is if you really, really like purple. It's available for preorder (at $1,199 for the Mini and $1,349 for the standard iPhone 12) as of 10:00 pm on Friday, April 23 and will ship out from Friday, April 30.

Here's a glimpse at the current most popular iPhone 12 and 12 Mini plans. Still not sure which model to pick? Scroll down for a full specs breakdown.

iPhone 12 lineup specs breakdown

	iPhone 12 Mini	iPhone 12	iPhone 12 Pro	iPhone 12 Pro Max
Price	$1,199 (64GB)$1,279 (128GB)$1,449 (256GB)	$1,349 (64GB)$1,429 (128GB)$1,599 (256GB)	$1,699 (128GB)$1,869 (256GB)$2,219 (512GB)	$1,849 (128GB)$2,019 (256GB)$2,369 (512GB)
Display	5.4-inch all-screen OLED Super Retina XDR display	6.1-inch all-screen OLED Super Retina XDR display	6.1-inch all-screen OLED Super Retina XDR display	6.7-inch all-screen OLED Super Retina XDR display
Resolution	2340x1080 @ 476 ppi	2532x1170 @ 460 ppi	2532x1170 @ 460 ppi	2778x1284 @ 458 ppi
Processor	A14 Bionic chip (next-generation Neural Engine)	A14 Bionic chip (next-generation Neural Engine)	A14 Bionic chip (next-generation Neural Engine)	A14 Bionic chip (next-generation Neural Engine)
Storage capacity	64GB128GB256GB	64GB128GB256GB	128GB256GB512GB	128GB256GB512GB
Rear camera	Dual 12MP Ultra Wide and Wide cameras2x optical zoom (out)5x digital zoom	Dual 12MP Ultra Wide and Wide cameras2x optical zoom (out)5x digital zoom	Pro 12MP Ultra Wide, Wide and Telephoto cameras2x optical zoom10x digital zoom	Pro 12MP Ultra Wide, Wide and Telephoto cameras5x optical zoom12x digital zoom
Rear video	HDR video with Dolby Vision @ 30fps4K video @ 60fps	HDR video with Dolby Vision @ 30fps4K video @ 60fps	HDR video with Dolby Vision @ 60fps4K video @ 60fps	HDR video with Dolby Vision @ 60fps4K video @ 60fps
Front camera	12MP TrueDepth Camera	12MP TrueDepth Camera	12MP TrueDepth Camera	12MP TrueDepth Camera
Front video	HDR video with Dolby Vision @ 30fps4K video @ 60fps	HDR video with Dolby Vision @ 30fps4K video @ 60fps	HDR video with Dolby Vision @ 30fps4K video @ 60fps	HDR video with Dolby Vision @ 30fps4K video @ 60fps
Weight	133g	162g	187g	226g
Water and dust resistance	Rated IP68	Rated IP68	Rated IP68	Rated IP68
Battery	Video playback: up to 15 hoursVideo playback (streamed): up to 10 hoursAudio playback: up to 50 hours	Video playback: up to 17 hoursVideo playback (streamed): up to 11 hoursAudio playback: up to 65 hours	Video playback: up to 17 hoursVideo playback (streamed): up to 11 hoursAudio playback: up to 65 hours	Video playback: up to 20 hoursVideo playback (streamed): up to 12 hoursAudio playback: up to 80 hours
Fast charge	Up to 50% charge in 30 mins (20W adapter or higher)	Up to 50% charge in 30 mins (20W adapter or higher)	Up to 50% charge in 30 mins (20W adapter or higher)	Up to 50% charge in 30 mins (20W adapter or higher)
Operating system	iOS 14	iOS 14	iOS 14	iOS 14
Connectivity	5GWiFi 6Bluetooth 5.0	5GWiFi 6Bluetooth 5.0	5GWiFi 6Bluetooth 5.0	5GWiFi 6Bluetooth 5.0

Written by

Georgia Dixon

Georgia Dixon has 10 years of experience writing about all things tech, entertainment and lifestyle. She spends most of her time as Managing Editor of SafeWise Australia and also has bylines on 7NEWS, Stuff.co.nz, in TechLife magazine and more. In 2023 she won Best News Writer at the Consensus IT Awards, and in 2024 she was a finalist for Best News Journalist at the Samsung IT Journalism Awards (The Lizzies). In her spare time, you'll find her playing games and daydreaming about good food, wine, and dogs.