Australian telcos generally shy away from using the precise word “unlimited” when it comes to the data inclusions on their plans, because the ACCC has in the past taken a dim view to anything being sold as “unlimited” where there were in fact pesky “limits” in play. This is why you’ll more likely see terms like “endless data” or similar bandied around.
So what’s the difference between “unlimited” and “endless” here?
The difference is generally one of speed. A number of telcos – including the big players such as Telstra, Vodafone and Optus – provide endless data offerings, but with specific data caps in play. That sounds confusing, but the way it works is that you get a set data quota at the best possible speeds available to you, and then any data usage over that limit is speed capped at a specific limit. Here Vodafone goes a little faster than Telstra or Optus on select plans with some higher tier plans going up to 10Mbps once your quota is exhausted, where Telstra and Optus cap out at 1.5Mbps. Telstra subsidiary Belong also has unlimited data quota plans with a 1Mbps speed tier.
Then there’s TPG-owned Felix, which launched with just a single plan with no data quota, but a fixed maximum speed of 20Mbps for all usage. It now offers some actual data-quota plans as well that then drop to a fixed 1.5Mbps speed tier once your quota is exhausted.
Those lower speed tiers are acceptable for simpler Internet tasks like web browsing, but they can be challenging for tasks like video streaming at anything but standard quality – and naturally they’re as limited by the quality of the actual connection as any full speed plan might be. The big advantage here is that you never have to particularly think about excess data charges again.
The other catch here – though we’re unaware of any telco having had to enforce this – is that even with speed caps, most mobile contracts do include reasonable use clauses that could see you kicked off if they figure you’re truly abusing the service with 24/7 data usage or similar.