MVNOs in Australia: Every provider explained

On this page:

• What is an MVNO?
• Australian MVNOs vs network providers
• MVNOs and their networks
• Which MVNO is the biggest?
• Which MVNO is the best?
• Telstra MVNOs
• Optus MVNOs
• Vodafone MVNOs

MVNO stands for Mobile Virtual Network Operator.

Okay, new question: what is a Mobile Virtual Network Operator? Glad you asked.

A Mobile Virtual Network Operator (MVNO from this point on) is a mobile service provider that leases phone and data services from network providers, rather than building and supplying the networks themselves. In most cases, MVNOs offer the same mobile coverage  you’d get on the Telstra, Optus or Vodafone network but have fewer overheads to pay and tend to offer cheaper plans as a result.

MVNOs on the Optus and Vodafone networks get complete access to their respective 4G networks (with 5G support slowly making its way to MVNOs too). But most Telstra MVNOs use the Telstra Wholesale Network, a slightly smaller version of Telstra’s market-leading 4G network.

Some examples of popular MVNOs include Circles.Life, Everyday Mobile and Tangerine Telecom - but there are plenty more.

Here's a quick look at some of the most popular MVNOs currently operating in Australia.

There are only three mobile networks in Australia: Telstra, Optus and Vodafone/TPG. You might have heard of them. Every smaller mobile plan provider in Australia or MVNO either piggybacks on one of the three Australian mobile networks or is owned and operated by one of the big three. For example, MATE is an independent NBN provider and MVNO that leases its services from Optus, providing 4G and 5G mobile coverage on the Optus network. Then there are providers like Felix Mobile, an MVNO that is directly owned and operated by TPG/Vodafone.

The MVNO market provides healthy competition and often affordable alternatives to the more recognisable service providers. More recently, the MVNO market has been muddied by sub-brands launched and acquired by the big three.

The situation is comparable to the craft beer war that’s brewing between independent Australian breweries and big multinationals. There are independently brewed craft beers like Six Strings and Stone & Wood that are part of the IBA (Independent Brewers Association) then there are fake craft beers released or acquired (e.g. Furphy and Little Creatures) by corporations like Lion and SAB in a sneaky attempt to capitalise on the trend.

In the world of MVNOs, brands like Felix Mobile and Belong are marketed like MVNOs but are actually owned and operated by one of the big three providers. Then there are independent MVNOs like Aussie Broadband that rely on the networks of the big three but are still privately owned companies.

Best is, of course, a relative term. The best MVNO depends upon if you're looking for coverage, value, customer support or some combination of the three. 

For our money, we think Everyday Mobile is a good all-rounder when it comes to value and features. The fact that it's on the Telstra wholesale network means you should get good coverage in most areas of Australia, and it stacks up reasonably well to other MVNOs on price. Add in a monthly 10% discount on your Woolworth's shop, and it also offers some good perks.

But, if you're more budget conscious, or you're looking for different features, a different MVNO might be a better fit. For a look at how all Australia's mobile providers stack up, check out our guide on the best mobile providers.

Telstra MVNOs are the most popular in Australia and for a fairly obvious reason: Telstra’s premium network coverage can be expensive.

It doesn't help that for many Australians living in rural areas, Telstra (or Telstra’s network) is the only viable mobile option. If that's you, then there's a good chance that a MVNOs might be a convenient alternative. Even compared to some of the Optus and Vodafone MVNOs out there, these provider offer some of the best value in Australia by piggybacking on the comprehensive coverage and connection quality of the Telstra network.

There's one very small catch: you won’t get access to the complete or full Telstra network. Instead, most MVNOs tied to the big T are limited to the Telstra wholesale network. Is there a significant difference between the Telstra network and the Telstra wholesale network? Well, yes and no. 

For a snapshot of how the Telstra wholesale and Telstra network compare, have a play with the image slider below.

The Telstra network is the largest mobile network in Australia, reaching 99.4% of the Australian population. The Telstra wholesale network is a portion of that network that’s available to MVNOs and it reaches 98.8% of Australians. It’s a small difference in percentages but still somewhere in the ballpark of 380,000 Australians.

With that said, the Telstra wholesale network is still larger than the Optus and Vodafone networks. So if you’re covered with Telstra, there’s a strong chance you’ll get reception with a Telstra MVNO. If you’re worried about switching to a Telstra MVNO, you can always check your address in the Telstra wholesale network coverage map for a bit of peace of mind.

There is only one Telstra MVNO that has access to the full Telstra 4GX network, Boost Mobile. Boost isn’t owned by Telstra but the two telcos do have an agreement that gives Boost access to the complete Telstra retail network and some of Telstra’s backend resources (such as customer support).

So on the complete Telstra retail network, you have two options: Telstra or Boost. Over on the Telstra wholesale network, you’ll find a lot more variety. Here’s every Telstra MVNO currently available:

• ALDI Mobile
• Belong (Telstra sub-brand)
• Boost
• CMobile Blue
• Everyday Mobile
• Exetel
• Lycamobile
• Mate
• More
• Numobile
• Superloop
• Tangerine Telecom

Some of those Telstra MVNOs aren’t just good value on Telstra - providers like Mate, Tangerine Telecom, ALDI Mobile and Everyday Mobile regularly top our monthly picks of the best SIM-only plans and best prepaid plans available.

Here’s a quick look at some of the most popular plans on the Telstra network this week:

Unlike Telstra, every Optus MVNO gets access to the complete Optus 4G network. 5G is a bit of a different story but we’ll get to that in a tick. For now, here’s the complete list of Optus MVNOs currently operating:

• Amaysim (acquired by Optus)
• Aussie Broadband
• Catch Connect
• Circles.Life
• Coles Mobile
• Dodo (owned by Vocus Group)
• Exetel
• iPrimus (owned by Vocus Group)
• Moose Mobile
• Southern Phone
• Spintel

At the time of writing, the cheapest MVNO available on the Optus network is Moose Mobile, which offers 6GB per month and unlimited calls/text for $9 for the first 12 months (after that you pay $16 per month). That’s a huge saving compared to the cheapest Optus SIM plan, which costs $49 per month and nets you 30GB per month and unlimited calls/text. If it’s more data you’re after, you can’t really go past Optus MVNO Circles.Life, which offers regular discounts like 100GB for $28 per month for the first 12 months (which switches to $38 per month after the first 12 months).

See how Optus MVNOs stack up below:

TPG Telecom (the company that now owns the Vodafone network) also offers unbridled network access to its MVNOs but there’s one funny catch: almost every major MVNO on the Vodafone network is owned by TPG Telecom (except for Kogan Mobile, CMOBILE and a few prepaid providers).

Here’s the list of TPG/Vodafone MVNOs that are still operating:

• CMobile Red
• Felix Mobile (TPG Telecom sub-brand)
• Kogan Mobile
• iiNet (acquired by TPG Telecom)
• Lebara Mobile (acquired by Vodafone/TPG telecom)
• TPG (merged with Vodafone)

Here’s a quick look at some of the most popular SIM-only plans from Vodafone MVNOs:

So yes, MVNOs tend to be a lot cheaper than the big three telcos because they run a much leaner operation but there are a few reasons why you might want to stick with one of the big carriers too.

MVNOs aren’t cheaper than Telstra, Optus and Vodafone by default but yes, they typically can charge less for their plans and services because they have far fewer overheads (like infrastructure rollout and maintenance) and smaller customer support costs.

Let’s use Telstra’s SIM-only plans as an example. Telstra’s cheapest Upfront SIM Plan costs $62 per month and gets you 50GB of data (and the usual unlimited calls and text). That’s a lot of data, more than the typical Australian uses every month. If you use a lot less data, Tangerine Telecom offers 10GB of data and unlimited calls and text for $19.90 per month. If you are after more data, you can get the 40GB through Telstra’s sub-brand Belong for $35 per month. As we discussed above, these MVNOs use the slightly smaller Telstra wholesale network but it’s still a sizable saving. MVNOs are currently feature

Even if you do take a leap of faith with a smaller provider you’ve never heard of, most phone plans these days are month-to-month and don’t incur any cancellation or exit fees.

You can switch mobile providers in a matter of minutes and number porting (e.g. keeping your phone number) doesn’t take much longer if you’re switching between providers on the same network. Even if you are, you shouldn’t expect to wait any longer than 48 hours for the transfer to be complete.

If you take a look at any user review site (like Product Review), you’ll see that independently-owned MVNOs like MATE and Aussie Broadband are some of the highest-rated customers.

That said, customer support and infrastructure is a bit of a double-edged sword. MVNOs only have a fraction of the customer base that Telstra, Optus and Vodafone have. Fewer customers mean fewer problems to solve, fewer mouths to feed etc., so MVNOs don’t need to spend as much on their customer support networks (which is good news for your wallet). Therefore, it's a little easier for independent MVNOs to manage their customers but it doesn’t always work that way.

The downside to having a smaller customer support system is that some MVNOs don’t offer many customer support avenues. At least not as many options as you would expect from Telstra, Optus or Vodafone.

The most obvious support channel you won’t get with most MVNOs is a classic brick and mortar store that you can visit in person. Some people still prefer to talk to someone face to face about their mobile plan or bill, which you just don’t get with MVNOs. With that said, most Telstra, Optus and Vodafone are shop fronts for selling mobile plans and handsets and don’t actually have any backend account privileges; so even if you do visit a store, you’ll still need to talk to a technical support representative over the phone a lot of the time (depending on the issue).

But it’s not just stores. Providers like Felix Mobile don’t offer a customer support phone number either. They’re run exclusively online. Everything from signing up to troubleshooting issues is done via their websites or apps (typically with a live chat or Whatsapp messaging service). That’s not necessarily a bad thing. Some people love live chat as a customer support option. But then not every MVNO offers live chat either. This is why it’s important to research your options before signing up.

One of the bigger drawbacks when it comes to MVNOs is that you might miss out when it comes to 5G. Not all MVNOs have access to the 5G portions of their respective networks. Some Optus MVNOs like Aussie Broadband and Amaysim already offer 5G on select plans, while others like Moose Mobile do not.

What's more, those that do usually offer that connection subject to a speed limit. Belong's 5G SIM-only plans come with a 100Mbps speed limit. That's equivalent to an NBN 100 connection, but it's far from the max speed that a 5G device like the iPhone 14 is capable of achieving.

Speaking of walking into a store and signing up for a new iPhone, most MVNOs don’t offer phones on a plan, except for a select few. Telstra, Optus and Vodafone typically stock the latest iPhone, Samsung, Google and other popular Android smartphones. Then there’s numobile, which offers refurbished smartphones on a plan, and Southern Phone, which offers a small selection of Samsung phones and seniors handsets.

Here are the mobile providers in Australia that offer handsets on a plan:

• Telstra
• Optus
• Vodafone
• Southern Phone
• Numobile

And here’s a small selection of popular handsets offered by Australian providers:

Lastly, most MVNOs don’t offer the same sort of perks that Telstra, Optus and Vodafone do. When you sign up with one of the big three, they will typically sweeten the deal with a variety of perks. Things like cheap cinema tickets, streaming service deals (like Optus Sport), frequent flyer points, discounts on experiences (like concerts) and rewards programs like Telstra Plus.

With that being said, a select few MVNOs sometimes offer better perks. Woolworths's Everyday Mobile, for example, will give you 10% off your monthly shop (for purchases up to $500). That’s breakfast for some large families and a potential saving of $50 per month (which more or less pays for your phone plan).