Apple Watch Series 10 announced at iPhone 16 event

Pictured: Apple Watch
//Apple Watch gets chonkier.
Adam Smith
Sep 09, 2024
Icon Time To Read1 min read

Apple has announced the Apple Watch Series 10 at its event this morning. 

The new Apple Watch has 30% more screen area than its predecessor, making it even larger than the Apple Watch Ultra. While the design looks familiar, Apple touted more rounded corners and a wider aspect ratio, with the front display wrapping further down the sides of the case.

The bigger display, a wide angle OLED, will make the watch up to 40% brighter than the Series 9 when viewed from an angle, Apple said. The display will also refresh once per second in always-on mode, up from once per minute in the Series 9.

The Apple Watch Series 10 will introduce black polished aluminium as a new colour option, along with rose gold and silver aluminium. The premium version of the Series 10 will swap out stainless steel for titanium, which Apple said will weigh up to 20% less than the stainless steel series 9.

Apple also announced new functionality for the Series 10, with the Translate app coming to Apple Watch. In addition to fall detection, crash detection, atrial fibrillation detection and ovulation tracking, Apple is also adding sleep apnea detection. The feature is seeking FDA approval in the United States, and Apple said it would be available in over 150 countries and regions this month (though it's not clear if Australia is one of those). The sleep apnea detection feature is also set to roll out to Apple Watch Series 9, and the Apple Watch Ultra 2.

The Apple Watch Series 10 is set to release on September 20. It starts at $649.

  • Release date: September 20
  • From $649
  • 30% more screen area
  • Polished black aluminium option
  • Titanium replaces stainless steel
  • Sleep apnea detection (not confirmed for Australia)
Adam Smith
Written by
Adam Smith has been a journalist for the past 18 years, writing on subjects as varied as music, entertainment, finance and technology. Since moving to Australia from Kentucky (before you ask, yes, he knows the secret recipe) by way of New Zealand, Adam has led an editorial team at Finder, launched editorial operations at Freelancer.com and hosted podcasts about personal finance, streaming, emo music, the crypto craze and the award-nominated We Review Stuff podcast. These days, Adam spends most of his time behind the scenes managing the team of reviewers on Reviews.org but he will occasionally pop in to spin wild conspiracy theories about Chris Messina being a glitch in the simulation in The Watchlist newsletter.