This year's roster of LG TVs isn't just bigger, it's also cheaper.
With 35 new LG TVs set to hit Australian shores over the next three months, some models are as much as 25% cheaper than the launch pricing of their 2023 counterparts.
Last year's LG 55-inch B3 OLED arrived with a $3,149 RRP. This year's B4 comes in at $2,499 for a screen that's just as large and a little nicer to look at. This trend towards thriftiness isn't universal but it is welcome given the ongoing issues around inflation and the cost of living.
As per usual, LG is fielding both OLED and QNED TVs. If you're a cinephile seeking the absolute blacks and sharper contrasts associated with OLED, you probably already know which of these two camps you fall into.
All the old favourites make a return here: from the budget-friendly B-series to the ultraslim G-series and the wire-free M-series introduced last year. It's worth noting that the more expensive of LGs new OLED TVs rely on a brighter EVO panel rather than a more standard implementation of OLED.
Those who prefer a cheaper price tag or a screen that's bigger than 83 inches in size will be better served by LG's sizable stable of QNED options. While the entire roster boasts both Quantum Dots and NanoCell enhanced colour, only the QNED91 comes with a Mini-LED backlight and the picture quality benefits that typically entails.
The transparent LG OLED seen at CES is nowhere to be seen, but there's no shortage of options. The more expensive OLED TVs come with LG's new Alpha 11 processor, which promises a 30% increase in processing speed compared to the previous incarnation.
However, you'll only find this faster processor in the more expensive models and you won't find it at all in the QNED lineup. Those who opt for the cheap B4 and C4 OLED models will get the Alpha 8 and Alpha 9 processors instead.
The other noteworthy upgrade here is that LG is launching these new models alongside a promise of five years of software updates. That post-launch pledge also applies retroactively to models from as far back as 2022.