2 min readSamsung's next lot of QLED and OLED TVs will look better than its last, but the company's vision for a smarter home entertainment experience feels like it's coming into focus.
Ahead of this year's CES in Las Vegas, expectations were high that this year would bring with it a lot more AI hype than usual. Samsung's big showing for its next lot of 4K and 8K TVs didn't disappoint on that front.
While the biggest drawcard was a transparent MicroLED, the company also showed off a slate of new OLED TVs that feature higher refresh rates and a nifty gaming monitor that can seamlessly upscale 2D content to glasses-free 3D experiences.
Regardless of whether you favour QLED, MicroLED or OLED, you'll benefit from the NQ8 AI Gen 3 processor under the hood. Samsung said that the metaphorical heart that beats within its latest and greatest TVs is twice as fast as the previous model and features eight times as many neural networks.
Those performance gains translate into a better upscaling of older and low-resolution content, plus a few new features. The obvious place to start is AI Motion Enhancer Pro, which adds detail to fast-moving images on-screen. Similarly, Samsung's new Active Voice Amplifier Pro uses deep learning techniques to actively isolate and enhance audio so that on-screen dialogue isn't so easily lost in the mix.
Beyond that, there are also several neat accessibility-oriented features that Samsung is looking to leverage on-device AI to introduce at scale. The most exciting example of this is the ability to create and embed subtitles for content that doesn't have any in real-time.
However, according to Samsung's head of its visual display business SW Yong, the company is now looking to set its sights beyond things like content upscaling.
